Across Hispanic marketing, brand strategy, data, and leadership — here's what the people we've worked with have to say.
Margo is a powerful and clear communicator who brings unmatched creativity, passion, and drive to every project she takes on. I had the pleasure to work with Margo and a large group of utility and government stakeholders to help design the EnviroStars regional green business program. I knew that once we had Margo's commitment, the project would end up a complete success. She can efficiently and strategically assess all aspects of a complex issue, visualize a better solution, and then develop a compelling way to tell the story and inspire others to action. You want her on your team.
Margo is a top-tier brand strategist with a proven track record in B2B and B2C industries, including mid-size to billion-dollar, highly regulated industries, and non-profit organizations. Her unwavering commitment to understanding and prioritizing customer needs ensures that every strategy she develops is tailored to achieve both business goals and customer satisfaction. Margo's exceptional storytelling skills, combined with her marketing innovation, consistently result in powerful and effective brand narratives that resonate with diverse target audiences and drive results.
Margo and I have been working on a launch advisory board for a FinTech start-up. She brings broader business acumen to the group, but we count on her specifically for her marketing expertise. She is an out-of-the-box, solutions-focused thinker. Margo is familiar with tech solutions to glitches in process, and has the ability to see where those solutions might address future customer experience problems. I would recommend her for matrixed organizations that need creative leadership, top-notch storytelling, and ideation through change.
Margo is one in a million. She's extremely talented, super smart and wonderful to work with. She and I did a two-day road show and she wowed several industry analysts, non-profit groups and also members of the National Council of La Raza, the Congressional Hispanic Caucus Institute and the National Association of Hispanic Real Estate Professionals. I'd highly recommend Margo to any organization looking for a top-notch employee who is hard working and dedicated to promoting business, products and services to the Hispanic community.
First of all, Margo is an asset to any organization she works for! Margo and I worked together for the last 7 years in one of the most challenging work environments imaginable. Bar none. Our organization had twin guiding principles of "stay in the box" and "that's the way we have always done it." Despite these twin handicaps Margo always found a way to support customers and advocate for the customer viewpoint. Heretical thinking to some — but with multiple J.D. Power awards, I can tell you she will get it done despite the handicaps placed on her by "the system."
Committed and tenacious. Those are the two words that immediately come to mind when I think of Margo's role launching the Hispanic initiative at LendingTree. She was a team player that brought together the agency and the many groups at LendingTree, HomeLoan Center, GetSmart and RealEstate.com necessary to prepare the company for the Hispanic mortgage market. We hope to work with her again on even bigger initiatives.
Margo is one of the most enthusiastic and engaged project sponsors I have ever worked with. From the day she joined LendingTree charged with defining and leading the effort to create a profitable Spanish-language sales and marketing channel to the day it was implemented, she demonstrated unrelenting vision, drive and leadership while building strong, productive ties across sales, marketing and project management despite a myriad of challenging obstacles. Margo is a must hire for anyone looking for an enthusiastic and motivating change leader with the staying power to execute vision to implementation.
Margo understands demographics and really how to think about products and services. At LendingTree, Margo and I worked together on how to survey our Hispanic population and, more fundamentally, how to think about the Hispanic market. We developed innovative analysis that allowed our organization to see the opportunity and size it, and to set the metrics going forward on where we could capture more of that market. Her high energy comes through in her work.
One of my great mentors at Seattle City Light, the 'Nation's Greenest Utility.' Margo is a results-driven, leadership-oriented manager focused on equitable service and the deployment of new technology solutions to the Seattle community. As a bilingual Spanish-speaker, Margo played a major role in bringing important, inclusive aspects of the City of Seattle's Race & Social Justice Initiative into programs and new technology solutions, which elevated the utility's service to its customers and the broader community. Margo is an asset to any organization.
Margo is data driven. While we worked together she took on the enormous task of developing and refining the Conservation Division CRM in order to better identify and target customer program participation. In order to manage, you need to measure — and Margo is adept at analyzing and adapting to succeed.
Over the years it has been my pleasure to work with Margo on the construction of a complex and rich business intelligence data resource for commercial and industrial accounts. Margo displays amazing focus, seeing both the detail and the greater vision. She has the ability to ask good questions and to listen pro-actively to the answers. When we are looking for answers, we know Margo will always give us the facts in context and be an active participant in creating solutions.
Margo has the rare combination of technical expertise, reliability, leadership, organizational skills, team-building, creative problem-solving and outstanding communication and people skills. She is our "go-to" person for all things marketing — print and web — and is regularly sought out by managers outside the division for her expertise. Margo has an amazing capacity for getting the job done on time and under budget. The final product always exceeds expectations. I cannot recommend her highly enough.
Margo is a thoughtful, smart, and energetic energy marketing professional. She is open to trying new ideas and innovative best practices, and willing to share her deep knowledge and expertise. Margo is a pleasure to work with and I would highly recommend her for any utility professional position she seeks.
Margo is dynamite. She is an insightful, intelligent, and intrepid marketing maven. I appreciate her candor and wit in the workplace and am in awe of her ability to quickly assess and give an articulate and comprehensive analysis of any situation. Margo is passionate and collaborative and dedicated to doing the best job while also making the work fun.
Margo's ability to think outside the box and execute services in an inventive and knowledgeable manner make her an invaluable resource.